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Group voice call on Facebook

Skype used to dominate an area of VoIP communications that serves a special function: group video calling. With apps like Snapchat, WhatsApp and, most recently, Slack nipping at its heels, it comes as no surprise that social network behemoth

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Instagram followers: turn them into buyers

Because of its image-heavy content, Instagram has become a tremendously popular social platform, as evidenced by its 500 million users and over-a-billion daily engagement. More than being a photo-sharing social network with fun filters, Instagram’s

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Untapped social media options

Facebook, Twitter, and Instagram have changed the way we interpret the word social. Whereas it used to mean just catching up with a friend over tea, being social online now has blurred the lines between friends and customers. But far beyond the “big

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Facebook at Work boosts communication

Facebook has been looking for new ways to diversify the services it offers. One such example is Facebook at Work -- launching today. The new product is a way for enterprise firms to stay connected and share information just like the Facebook of

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Enhance networking with LinkedIn Alumni

Catching up with your friends at your high school reunion is all well and fun before the conversation turns to work. It seems like all your friends have well-paying jobs, and you’re stuck with a demanding one that’s underpaid. What if there were a

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Twitter reveals new SMB dashboard app

The ocean has a strange way of making you feel so small; so does a Twitter account with virtually no followers. It does become quite hard for your small- to medium-sized business to establish a strong online presence when they are surrounded by

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6 tips for improving your SMB’s Facebook page

Although some view Facebook as a strictly social platform reserved for selfies and political rants, its $350+ billion market value screams otherwise. While it isn’t something you should be shoveling money into, it probably is a sales avenue you’re

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So what’s new in SEO and social media?

When it comes to technology news, breakthroughs, innovations, and what-to-do’s, we’ve always got our eyes peeled for the latest and greatest. Paying close attention to what’s trending is critical not only to our success, but to that of our clients

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Tools for online reputation marketing

Like the Loch Ness Monster, reputation marketing has long been considered a figure that is shrouded in mystery. Shai Aharony from Redboot Online sums it up as "tools that allow you to analyze, track, monitor and engage online activity, giving you

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How to promote your SMB on Facebook for free

The words “free publicity” bring joy to the ears of many SMB owners. You don’t have a big marketing budget, so you need to find ways to cut costs as much as possible. Luckily Facebook has you covered. There are several ways you can promote your

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