TNP Blog

Failure to understand your customers’ needs and wants could result in ill-informed marketing strategies. And when your company can’t satisfy their demands, they’ll likely turn to your competitors instead. To prevent this, deploying a customer

It’s one thing to collect your business’s data, but turning that information into insights that propel your organization toward growth is quite another. Analyzing your data can be daunting, but it shouldn’t get pushed to the bottom of your to-do

It’s rare that business owners have a chance to get move value out of their existing IT solutions without investing more resources in them. But with Microsoft’s latest data analytics platform, business owners can make sure they’re squeezing every

Investing in customer relationship management (CRM) software is absolutely essential for small- and medium-sized businesses that want to up their sales performance. It helps sales departments understand their clients, tailor their marketing efforts,

With Business Intelligence software, companies have the ability to pull data from various sources throughout the company, from human resources to accounting and marketing reports. By combining information from across departments, owners have all the

There are many marketing techniques SMBs use to gain clients. Free information products, brochures, and press releases are just a few among many. But how do you know what’s most effective? It all comes down to looking at data and seeing for yourself

Most of us don’t normally associate Business Intelligence (BI) with small- or medium-sized businesses; the large investment that has traditionally been required to hire specialist data-delving experts makes us think it’s the preserve of larger

When it comes to business intelligence, you may think there’s no easier way to simplify your data than to organize it into a graph or chart. Business owners have been using this method for decades, so what else could be better than that? Well, a new

In today’s competitive business world, it’s imperative that you have a thorough understanding of who your visitors are and what are their expectations. If you’re looking for a powerful analytical tool for your company’s website, Google Analytics one