Technology is an investment - not a cost
Do you like spending money on technology? Most of us only spend money on it if we have to. Most small business owners don't spend money on technology because they don't think they need it. This is a mistake. Don't think of where your business is right now, but think of where you want your business to be in 5 years and invest in technology accordingly.
If you are building a business that's built to last you must think of your technology spending as an investment in how technology can help your business GROW. You must spend money on technology that will help you now and in the future. The right investments in technology will help you save money, save time, do more with less and overall grow your business.
Work with The Network Pro to conduct a technology survey; inventory your technology and develop a technology plan.
Email is NOT CRM
Most small businesses use Microsoft Outlook or some other email program as the core foundation of their business. They use it to manage their email, tasks, notes and calendar and that's good. But in order to increase sales to your current customers and really know everything you can about each customer - you must use a true CRM product or service like ACT! or GoldMine.
A true CRM product can help you mine this data and help you use this raw data as POWERFUL information to know more about your customer.
Social Media is important to your business
FaceBook, MySpace, LinkedIn and a few dozen other social media tools help you connect with others. Many web sites also enable you to comment, upload your own videos and share your own insight with others. Social media is more than you giving content or a sales pitch to someone; it is a one way conversation. It's about having a conversation with customers and letting customers have a conversation with each other - all about you and your product or service.
You need to do this with your own online communications. You must have a great web site, with functional navigation and content. You must have an email newsletter to reach people right in their email inboxes. A blog is important to boost your web sites rankings in search engines.
The next step is to ensure your web site enables visitors to communicate & connect with you and each other as well via social media technologies.
Mobile technology gives small businesses advantages
If you never leave your office then you don't need mobile technology.
However, if you and your staff are traveling around then you need to implement mobile technology solutions. This means that you can access your office, wherever you are - email, faxes, files - you can access it all.
Take your office with you by leveraging mobile technology.
Outsource
There is NO need for you to manage and implement technology on your own. If you are not trained as an expert in network security, data backup or mobile technologies, outsource it to the pros -- The Network Pro.
714-333-9620