Facebook has been looking for new ways to diversify the services it offers. One such example is Facebook at Work -- launching today. The new product is a way for enterprise firms to stay connected and share information just like the Facebook of yesteryears. There has been a need for the use of social tools in enterprise activities, and so far, Facebook is the only company making a bold step toward filling that void. If you’re curious about how the service works, we have a complete review here.
Facebook releases generally take place in the company’s home country, the US. However, this time around the social media giant will launch its take on enterprise communication tools in London, where Facebook at Work was first dreamed up.
Facebook at Work has set its sights on improving productivity in the workplace. In addition to aesthetic updates like changing from the iconic blue color to a business-friendly grey, users will have a totally separate platform from the original Facebook. Work accounts are strictly for work interactions and will not mix with users’ personal profiles. So how is it different from just creating a work-friendly account on the original platform?
Facebook at Work creates a microcosm of the social media site, just for your company. Employees can communicate with coworkers, post pictures, plan for upcoming events, and make office announcements at ease. As an added bonus, Facebook at Work will employ auto-translate functionality to make communication between foreign nationals easy.
Aside from the fact that transitions will be easy with so many people already using the site for personal accounts, Facebook at Work is hoping Work Chat and Video Call options will be able to rival the likes of Skype for Business, Google Hangouts, and Slack.
And with the addition of new avenues of privacy come new security guarantees. In an attempt to assuage the concerns of HR departments and paranoid employees alike, the improved security measures in Facebook at Work are separate from the personal platform and unique to the enterprise.
Regardless of whether or not you’re a fan of the original, Facebook at Work is a product keen on helping enterprises improve communications and increase work productivity. If you’re interested in getting in on the ground floor of this new workplace application, we’re your ticket. From product updates to completely new social media sites, we’re your one-stop-shop for getting the word out about your business and your product. Message us for more information today.